Case Study - Replaced a full-time SDR at 1% of the cost, 40 AI calls a day.
Bofill Tech was paying thousands monthly for an SDR doing cold calls. We replaced that workflow with an AI voice agent that calls 40 prospects per day, qualifies leads, and logs everything to the CRM automatically.
- Client
- Bofill Tech
- Year
- Service
- Cold Calling Automation, AI Voice Agents, CRM Integration
Overview
Bofill Tech was paying thousands every month for a sales development rep whose entire job was cold calling hotel prospects. The rep was expensive, the output was inconsistent, and there was no way to scale the calls without hiring more people.
Every day, the CRM loads a batch of 40 prospects into an automation queue. The system triggers a calling sequence through Retell AI, which acts as the voice agent on each call. The AI introduces itself, follows a structured conversation script, asks qualification questions, and captures key details like decision-maker names and contact info.
If a prospect is not interested or unqualified, the call ends cleanly and the CRM is updated with the disposition. If a prospect qualifies, the system logs all captured data into the CRM record and sends the sales team a notification with a summary of the conversation.
No one on the team touches the phone until a lead is warm and ready to talk.
What we did
- Retell AI
- n8n Workflows
- CRM Integration
- Voice AI
- Lead Qualification
- Lower SDR cost
- 90%
- Calls per day on autopilot
- 40
- Manual calls needed
- 0